Hello and welcome! I’m Sarah, based in Auckland, New Zealand, working from a cabin amongst the native bush.

When I am not dreaming up designs, I am journaling in my Leuchtturm1917 notebook, clasping multiple brushes in one hand while making art with the other, or curating books and curiosities.

Inspired by nature, I love to paint and illustrate. That is why I like incorporating organic elements into my designs.

Let’s be open here. My formal training is in the Sciences and my work experience is in education - teaching and library work to be specific. Art has always been the energy-giver of my life. In design, I found the best platform for the symbiosis of my logical and creative faculties. I am a self-taught designer with a strong can-do attitude. Being an educator at heart, I love exploring, then distilling the essence of concepts and presenting them in understandable and usable ways.

I am always intrigued by how I judge a book by its cover or how I am willing to pay more for something, just because I think a product represents values that align with mine. As much as we tell ourselves not to fall into these traps, we are affected by what might seem minor details - vibe that a brand communicates. So are your customers.

• Is your brand reflecting the value you can give?

• Is it telling the right story?

• Does your brand have character that your customers can relate to?

• Do your customers know what’s special about you?

If you are muddled up, I can help you figure it out.

Speak to me if you are looking for a designer who will listen to you and can think within or outside the box - your choice.

Let’s have a conversation.

My designs are also available for licensing.