Brielle Bouquets is a florist branding project. I created a primary logo, secondary logo, mini mark and colour palette.

Creative Brief

I help to tell the company story through the aesthetics and copywriting.

Most florist have prepared bouquets for specific situations. At Brielle Bouquets, the distinction is their attention to detail and their ability to customize arrangements.

Flailing blooms of monoline florals were used to create a loose yet elegant repeat pattern that makes up the mark. The circular overall shape denotes the specialization in hand-held bouquets and the personalized aspect of the brand where appropriately-sized bouquets are passed from hand to hand. The classic serif choice of font portrays a trusted, well-established company.

Floral | Delicate | Classic | Muted | Expressive